These Amazing Images Are Not Photoshopped
Art and adventure had a meeting in the Alps, with imagery impressive enough it almost looks photoshopped.
Photographer Robert Bösch (or Boesch) carefully coordinated an entire team of mountaineers to take some pretty ambitious images as part of a new campaign for Swiss mountaineering brand Mammut. Bösch used the icy peaks of the Alps as canvases for large-scale photographic works of art, in part to celebrate the 150th anniversary of the first ascent of the Matterhorn Ridge by Edward Whymper and in part to demonstrate the sturdiness of the Mammut brand of mountaineering gear.
The key campaign image is the above shot, orchestrated through each mountaineer taking a designated spot on the Matterhorn Ridge then having them shine their torches back to Bösch at the same moment, illuminating the sky-high path that was first conquered a century and a half ago.
Below are images from the same campaign. Trigger warning for those that are scared of heights.
(All images: Robert Bösch)
