Melbourne’s New ‘Holiday Lab’ Pop-Up Can Sense Your Perfect Getaway
You know what’s never fun, no matter how you try to spin it? The post-holiday comedown. If the anticipation makes life worth living, the ‘after’ is always hard. That’s where the new Holiday Lab pop-up steps in.
Dreamt up by online travel specialists Luxury Escapes, Holiday Lab is here to “prescribe Australians with a tangible remedy for their post-holiday blues”.
The pop-up runs until March 7 in the heart of Melbourne, so residents and visitors alike can strategise for the end of summer.
In a study of Australians, Luxury Escapes found that 98-percent of us experience an improved mood if we have a holiday coming up. (We honestly don’t know what’s going on with the other two-percent.)
With that in mind, the Holiday Lab was born. The pop-up helps you discover your perfect holiday through “interactive and immersive sensory experiences”.
Throughout the Lab, you’ll touch, taste and listen to various destination-specific stimuli. Your responses are then tracked through a custom-developed algorithm.
The result: a personalised travel profile, so you can tailor those late-night Google sessions. Technology!
You’ll find Holiday Lab at 421 Bourke Street, Melbourne. It’s open every day from 11am to 7pm until March 7. You can drop in for free with no booking required.
For more details, you can check out the Holiday Lab website. While you’re there, you can also complete a quiz on your travel preferences designed with mindfulness expert, Dr Elise Bialylew.
(Lead Image: Holiday Lab / Supplied)
